• Document: Data Visualisation. A Handbook for Data Driven Design. Andy Kirk
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Data Visualisation A Handbook for Data Driven Design Andy Kirk 00_Kirk_Prelims.indd 3 5/31/2016 7:33:50 PM SAGE Publications Ltd  Andy Kirk 2016 1 Oliver’s Yard 55 City Road First published 2016 London EC1Y 1SP Apart from any fair dealing for the purposes of research or SAGE Publications Inc. private study, or criticism or review, as permitted under the 2455 Teller Road Copyright, Designs and Patents Act, 1988, this publication Thousand Oaks, California 91320 may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the SAGE Publications India Pvt Ltd publishers, or in the case of reprographic reproduction, in B 1/I 1 Mohan Cooperative Industrial Area accordance with the terms of licences issued by the Copyright Mathura Road Licensing Agency. Enquiries concerning reproduction outside New Delhi 110 044 those terms should be sent to the publishers. SAGE Publications Asia-Pacific Pte Ltd 3 Church Street #10-04 Samsung Hub Singapore 049483 Library of Congress Control Number: 2015957322 British Library Cataloguing in Publication data Editor: Mila Steele Editorial assistant: Alysha Owen A catalogue record for this book is available from Production editor: Ian Antcliff the British Library Marketing manager: Sally Ransom Cover design: Shaun Mercier Typeset by: C&M Digitals (P) Ltd, Chennai, India Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow ISBN 978-1-4739-1213-7 ISBN 978-1-4739-1214-4 (pbk) At SAGE we take sustainability seriously. Most of our products are printed in the UK using FSC papers and boards. When we print overseas we ensure sustainable papers are used as measured by the PREPS grading system. We undertake an annual audit to monitor our sustainability. 00_Kirk_Prelims.indd 4 5/31/2016 7:33:50 PM 1 Defining Data Visualisation This opening chapter will introduce you to the subject of data visualisation, defining what data visualisation is and is not. It will outline the different ingredients that make it such an inter- esting recipe and establish a foundation of understanding that will form a key reference for all of the decision making you are faced with. Three core principles of good visualisation design will be presented that offer guiding ideals to help mould your convictions about distinguishing between effective and ineffective in data visualisation. You will also see how data visualisation sits alongside or overlaps with other related disciplines, and some definitions about the use of language in this book will be established to ensure con- sistency in meaning across all chapters. 1.1 The Components of Understanding To set the scene for what is about to follow, I think it is important to start this book with a proposed definition for data visualisation (Figure 1.1). This definition offers a critical term of reference because its components and their meaning will touch on every element of content that follows in this book. Furthermore, as a subject that has many different proposed defini- tions, I believe it is worth clarifying my own view before goin

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