• Документ: Vegetarian Fast Food Restaurant Business Plan VAMBURGER Even Vampire could switch for true love, so can you! Team 1 Contents 1.0 Executive Summary Vision Mission Objectives Keys
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  • Загруженное: 2020-10-18 05:00:09
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Vegetarian Fast Food Restaurant Business Plan VAMBURGER Even Vampire could switch for true love, so can you! Team 1 Contents 1.0 Executive Summary…………………………………….2 6.0 A 1.1 Vision…………………………………………………. pplication Plan Summary…………………13 2 6.1 Application Marketing Strategy….13 1.2 Mission……………………………………………….3 6.2 Development Requirements………13 1.3 Objectives…………………………………………..3 7.0 Management Summary……………………..13 1.4 Keys to Success………………………………..…3 7.1 Management Team……………………14 2.0 Company Summary…………………………………3,4 7.2 Organizational Chart………..……….14 2.1 Start-up Summary………………………………4 7.3 Personnel Plan…………………………..14 2.2 Company Location and Facilities………..4 8.0 Financial Plan…………………………………….14 3.0 Products…………………………………………………….5 8.1 Break-even Analysis……………………15 3.1 Product Description………………………..5,6 8.2 Projected Profit and Loss………15,16 3.2 Sales Literature…………………………………..6 8.3 Projected Cash Flow…………………..16 3.3 Future Products………………………………….6 8.4 Projected Balance Sheet…………….17 3.4 Comparison with Competitors………...6,7 8.5 Business Ratio……………………………17 4.0 Market Analysis Summary………………………….7 9.0 Corporate Social Responsibility………….18 4.1 Market Segmentation………………………7,8 4.2 Target Market Segment Strategy…………8 Appendix…………………………………………………19 4.2.1 Market Trend………………………..8 4.2.2 Market Needs……………………….9 Reference……………………………………………….19 4.3 Industry Analysis…………………………………9 4.3.1 Main Competitors…………………9 5.0 Strategy and Implementation Summary…….9 5.1 Competitive Edge……………………………….9 5.2 Marketing Strategy……………………………10 5.2.1 Pricing Strategy……………………10 5.2.2 Brand Challenges…………………11 5.2.3 Positioning Statement…………11 5.3 Sales Strategy……………………………………11 5.3.1 Sales Forecast…………………11,12 5.4 Milestones………………………………………..12 1 1.0 Executive Summary Vamburger is a MTR-located fast food outlet that provides customers from all walks of life with healthy vegetarian-styled fast food. We draw the picture based on three concepts: changing unhealthy fast food culture to a healthy one, changing monotonous vegetarian culture to a tasty one, and delivering health and taste combined food at a reasonable price conveniently. In today’s highly competitive environment, it is vital to differentiate ourselves from other fast food chains. We will be the only vegetarian fast food shop in the market that provides customers with a wide range of food choices through self-mixed ingredients burgers and meals. Apart from the variety in food, we offer convenient service to encourage regular meal by locating in MTR stations and launching application for smartphones. We emphasize on raising awareness of healthy eating habit and spreading the message through a profitable and sustainable business. Our selling price will be set at a relatively low margin. We will confine our operating expenses at a reasonable range by employing adequate but not excessive staff, maximizing word-of-mouth marketing and utilizing free advertising. Through membership system and prepaid reloadable cards for direct order on application for smartphones, we will be able to retain existing customers. This is important for our development in the long run. 1.1 Vision Our vision is to change the general view on fast food to a healthy one while at the same time change public impression towards monotonous vegetarian food to a tasty one. 1.2 Mission Vamburger’s missions are to:  Bring healthy vegetarian-styled fast food to customers conveniently.  Operate and grow at a promising rate.  Serve high quality food at a great value.  Meet stakeholders’ expectations. 2 1.3 Objectives Our objectives are to:  Provide an income for owners with growth

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